Hello and welcome to my portfolio.

I'm currently looking for work. If you happen to be the big kahuna at an ad agency, anywhere in the world, in need of new creative talent, please send me an email at hello(a)carlhenrikwrethman.com.

Client: A Non Smoking Generation
Problem: Increase NSG presence in phones and tablets.
Insight: Something fun and usefull is a great vehicle for a serious message.
Solution: An app where you can record your voice and electrolarlynxify* it. The voice comes out mechanical and a bit like a robot. Great for party fun sand pranks. Saved files can be shared to Facebook, Twitter etc. After you have electrolarynxifyed your speach, and had a bit of a laugh, you are presented to John, who have lost his larynx to throat cancer due to several years of smoking. He tells you about his condition and that he has to use this thing every day, for the rest of his life, just to be able to communicate. Something most of us takes for granted.

Made with Tomas Gradzki.

*Electrolarynx is a medical device used to produce clearer speech by those who have lost their original voicebox, usually due to cancer of the larynx.

Client: Nike
Insight: To become successful you have to fail first. It's a natural part of sports.
Solution: An ad with all the ususal characteristics of a Nike sports ad. Great athletes, cool lighting and epic music. But instead of the expected game winning smash, the ball hits the net. And it's a good thing.

A magazine where an initial interview generates the rest of the content. Topics mentioned becomes full articles later in the magazine. The entire issue will be about things from the world of the interviewed person. Covers of the first two issues features Sofia Coppola and The Rolling Stones.



The magazine content in the style of a flow chart.



The text and the images are speparated. Pages with text are on plain white paper and pages with images are super glossy.


Every issue has pre stapled holes for easy storage. At the end of the year you'll have a complete encyclopedia with a variety of topics.

A 4 by 3 meter wall installation for an exhibition. To display time in a physical way and the magnitude of a whole year, we reduced it into hours and stamped them on the wall by hand. The result is 8760 ink dots and the feeling of infinite possibilities that a year holds. And it took just about 24 hours to do it. The exhibition was on display from 14 october 2005 to 12 january 2006, at Kulturhuset in Stockholm.



Flip through the images below to see our work during day (and night).



In addition to the wall we made a 70x100 cm poster. Also with 8760 hand stamped ink dots, but smaller ones. When the poster was done, we found that the experience of it was the opposite to the wall. Suddenly one year feels slightly brief...

Client: Cancerfonden
Brief: Raise attention of Pink Ribbon, the international symbol of breast cancer awareness, without using horrifying pictures of cancer victims.
Insight: Loosing one breast is a common consequence of breast cancer and the most feared one.
Solution: Show breast cancer in the most minimalistic way possible, by removing one character from popular ASCII-pictures, and at the same time show different kinds of breast. As an extra bonus the ads draws attention since the symbols resembles eyes, something humans subconsciously notice.